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OishīOishī
from uji, japan
Quality matcha. Quality day.
  • Farm-Direct

  • Organic

  • Stone Ground

  • Vegan

  • Fair Price

  • No additives

How we stack up

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Sustainably sourced from Uji, Japan
Top-tier quality at a fair price
No ritual required
Made for the everyday drinker

Matcha Protein Bites

Energize your moments with delicious matcha bites designed for any occasion.

New recipe!

From the farm to your doorstep

  • Farm-Direct Always

    We work as close to the source as possible so you get fresher matcha, better quality, and complete transparency.
  • Vibrant green that pops

    in your cup and your baking.
  • no gatekeeping

    Great matcha shouldn't be complicated, intimidating, or reserved for insiders.
  • Quality Is the Flex

    We let exceptional ingredients and craftsmanship speak louder than marketing hype.
  • Consistency Over Perfection

    Showing up every day with a better routine matters more than chasing impossible standards.
  • No Fluff Energy

    Clean ingredients, honest products, and real benefits without the wellness buzzword overload.

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Not sure where to start?

3 questions. We'll handle the rest.

Find Your Matcha Match

3 questions. We'll handle the rest.

Question 1 of 3
How do you usually drink matcha?
🍵
Straight upJust matcha and hot water
🥛
In a latteWith oat milk, dairy, or whatever's in the fridge
🧁
In my foodBaking, smoothies, overnight oats
✨
All of the aboveI'm a matcha maximalist
Question 2 of 3
What matters most when you're buying matcha?
🌿
Flavor above allSmooth, complex, and umami-forward
🔄
VersatilityHolds its own in milk and recipes
💰
ValueI go through a lot, so I need it to last
Question 3 of 3
How would you describe your matcha experience?
👋
New to matchaStill figuring out what I like
📈
Getting into itI've tried a few, ready to go deeper
🏆
Full matcha personI can taste the difference. Quality matters